Following the take a closer look campaign I worked with Bellefaire JCB to create a pop-up shop in a high end shopping plaza to spread homeless youth awareness. Hidden cameras were placed throughout the store to capture customer reactions as they witnessed child mannequins for sale with tags attached to them providing chilling statics and facts about the homeless youth epidemic. This campaign was awarded a Gold ADDY 2015-Cleveland, a District Gold ADDY 2016, and a National Silver ADDY 2016. The viral video produced has gained much attention and currently has over one million views. Upworthy 2nd Look

Role

Creative direction