Old Bay needed a pre-shop and in-store based campaign that would drive sales during the summer months and encourage shoppers to use Old Bay on food outside of just seafood. We came up with a region specific campaign that incorporated lifestyle imagery paired with appetizing food and product shots.

Role

concept, Art directed photoshoot, digital, strategy

Role

Creative Direction

McCormick needed a way to show the versatility of extracts and how they can to amp up any dish during the holidays. To achieve this I worked with a copy writer to come up with a concept that shows the power and potential that a single drop of McCormick extracts can have.

Role

Creative lead, Photoshoot art direction, concept, digital

Following the take a closer look campaign I worked with Bellefaire JCB to create a pop-up shop in a high end shopping plaza to spread homeless youth awareness. Hidden cameras were placed throughout the store to capture customer reactions as they witnessed child mannequins for sale with tags attached to them providing chilling statics and facts about the homeless youth epidemic. This campaign was awarded a Gold ADDY 2015-Cleveland, a District Gold ADDY 2016, and a National Silver ADDY 2016. The viral video produced has gained much attention and currently has over one million views. Upworthy 2nd Look

Role

Creative direction

Olympia beer is a classic Seattle Washington staple that every Dad drank growing up in the Northwest. When rebranding their company I wanted to maintain the classic style of beer that their company had become famous for while bringing their brand up to date. Classic can design along with a new logo helped bring Olympia beer up to speed. 

The Cleveland Botanical gardens hosts an array of different summer events to generate revenue and keep people coming back to the beautiful gardens. I was tasked with creating a poster and event materials for a dinner and social event titled the secret garden. 

Logos and marks for an array of different clients.